Author Archive

13 de Fevereiro – Dia Mundial da Rádio – debate

O GT de Rádio e Meios Sonoros da Sopcom, o REC e a rádio ESCS FM associam-se na organização de um debate que assinala o Dia Mundial da Rádio.

O debate realiza-se no dia 13 de fevereiro, domingo, entre as 10.30h e as 12.30h, via zoom. São convidados: Maria Flor Pedroso, jornalista de política da Antena 1; Francisco Nascimento, antigo aluno da UBI e colaborador do REC, atual jornalista na TSF; e Maria José Brites, do projeto Radio Active e investigadora. O debate será moderado por Laura Costa e Francisco Palma da ESCS FM que transmite a iniciativa.

A segunda parte do debate é aberta a perguntas e à participação das escolas parceiras do REC.

Este ano, o tema do Dia Mundial da Rádio é “Rádio e Confiança”. A Unesco destaca o facto de a rádio continuar a ser um dos meios de comunicação mais confiáveis e utilizados no mundo, o que é confirmado por diversos relatórios internacionais. O tema deste ano foca-se em três pontos: Confiança no radiojornalismo; Confiança e acessibilidade; Confiança e viabilidade das estações de rádio.

Inscrições prévias para posterior envio do link:  radioemeiossonoros@gmail.com

Ph.D. Talks – Tom Gunning

No próximo dia 7 de Janeiro, pelas 19h, Tom Gunning, historiador de cinema e de media antigos da Universidade de Chicago, irá apresentar uma comunicação nas ‘Ph.D. Talks’ organizadas pelos Doutoramentos em Artes dos Media e Comunicação e Ciências da Comunicação da Universidade Lusófona. Intitulada ’The Technological Image: Image Movement Perception Devices’, a comunicação de Tom Gunning terá acesso livre e poderá ser assistida por Zoom neste link: https://videoconf-colibri.zoom.us/j/83872385507
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On January 7th, at 7 pm (GMT), Tom Gunning, cinema and early media historian from the University of Chicago, will present a paper in the ‘Ph.D. Talks’ organized by the Doctoral Programmes in Media Arts and Communication and Communication Sciences at Universidade Lusófona. Entitled ‘The Technological Image: Image Movement Perception Devices’, Tom Gunning’s talk will be freely accessible and can be watched by Zoom on this link: : https://videoconf-colibri.zoom.us/j/83872385507

CALL FOR ARTICLES: The muSEAum: Water, Fire, Earth, Air

all for articles to be published in a thematic dossier in Revista Lusófona de Educação (RLE) as part of the scientific output of muSEAum – Branding the Sea Museums of Portugal, the FCT-funded research and innovation project

The muSEAum: Water, Fire, Earth, Air

Editors: Isabel Duarte, Nuno Cintra Torres, Célia Quico, Rita Grácio, Rute Muchacho, Eduardo Sarmento (CICANT — Centre for Research in Applied Communication, Culture, and New Technologies, Lusófona University Lisbon, Portugal).

The call

muSEAum – Branding the Sea Museums of Portugal is a three-year FCT-funded research and innovation project (PTDT/EGE-OGE/29755/2017) developed by CICANT, a research unit of Lusófona University Lisbon.

The project created the muSEAum network of around 70 sea museums — museums with a direct or indirect relationship with the sea. Two books were produced (PDFs available at www.muSEAum.pt). Two webinar series and online workshops took place with the participation of several sea museums. Articles were published in national and international journals, some of them peer-reviewed. Researchers participated in national and international conferences. Two major conferences were organised. Interactive prototypes and models were developed and deployed. After an interregnum due to the Covid 19 restrictions, the third muSEAum conference will take place in April 2022.

muSEAum is now pleased to invite researchers, academics, museum professionals, public bodies specialists, and other interested parties to present articles to be published in a thematic dossier entitled “The muSEAum: Water, Fire, Earth, Air” included in a forthcoming issue of Revista Lusófona de Educação (RLE). The articles accepted for publication will become part of the project’s scientific output.

Background

Museums are their collections, building, location, accessibilities, natural environment, community, professionals, resources, reputation and publics.  Museums should promote the creation of “landscape communities” aware of their identity, involved in their preservation, participating in their sustainable development (Siena Charter ICOM Italy 2014). Museums inspire powerful and identity-building learning in children, young people, and communities. Investment in the arts and culture can drive improvements in the quality of the local environment and the standard of living of local communities. Regional and local museums promote local participation, identity, and common heritage. Museums have positive spill over impacts in the economy covering areas such as tourism, skills, improving productivity, and as catalysts for economic regeneration. The importance of the branding and marketing orientation in museums is today recognised as a management discipline of great importance. However, many small and medium-sized European museums need to improve their brand management. Periphery, management instability, scarcity of financial resources, marketing and technological skills are some of the major challenges facing museums located far from major urban centres. Other constraints are little or no audience research; social media not used to its full potential; local partnerships could help more; the use of the English language is lacking; merchandising is rare; only a tiny percentage of the budget is allocated to communications and advertising; a unique visitor experience as a branding concept needs to be developed; branding the museum is and irregular activity; digital marketing is rudimentary. Developmental areas are the visitor-centric approach; designing visitor journeys; positioning the museum in the cultural and tourist markets; segmenting and defining target audiences; communicating the brand message over a choice of platforms. In some countries, financial autonomy is restricted by national legal frameworks hampering initiatives and the proactive search of funding sources alternative to State and regional bodies. The Covid-19 pandemic caused great difficulties to museums, but many reacted with innovative solutions, many digital-based, providing valuable lessons for post-pandemic times.

Topics

  1. The muSEAum: Ethnographic, archaeological, arts repository? Social, cultural, identity building heritage forum? Place branding asset?

  2. Branding: Can small and medium-sized museums compete in a brand-dense world?

  3. Networking and partnering: A burden or a must-have?

  4. Digital skills and technologies in post-pandemic times: What’s new?

  5. Best practices: Are big museum practices applicable by small and medium-sized museums?

  6. Funding: How can museums improve their financial resources within the constraints of the present legal framework?

Submissions’ email

museaum@ulusofona.pt

Calendar

Submission: March 31, 2022

Evaluation: April 30, 2022

Author notification: May 15, 2022

Publication: Second semester 2022

RLE submission rules

Articles are accepted in Portuguese, English, French, or Castilian. Max. length: 40,000 characters with spaces, including the abstract with 1,500 characters in each of the four languages. Figures, tables (jpeg), images (jpeg) must not exceed 25 pages. See also revistas.ulusofona.pt/submissions

Publicidade: Novos Formatos Novos Conteúdos_ revista Comunicação Pública_submissão de artigo

Revista Comunicação Pública:

dossier temático Publicidade: Novos Formatos Novos Conteúdos, 

A submissão de artigo deve ser feita através da plataforma https://journals.ipl.pt/cpublica/index até 20 de janeiro de 2022.

É necessário que os autores se registem no sistema antes de submeter um artigo; caso já tenha se registado basta aceder ao sistema e iniciar o processo de 5 passos de submissão.

Os artigos devem ser submetidos através do modelo pré-formatado para submissão de artigos à Comunicação Pública. Para mais informações sobre a submissão consultar Informação para Autores e Instruções para Autores em anexo.