Conference of the International Journal of Creative Media Research: Emerging Technologies and Creative Industries


One-Day Conference: 29 June 2020

Co-organised by Centre for Cultural and Creative Industries
& Centre for Media Research

Funded by Bristol+Bath Creative R+D Partnership

Held at Bath Spa University, Newton Park Campus, Newton Park, Newton St
Loe, Bath, BA2 9BN

Confirmed keynotes:

Professor Graham Thomas, Section Lead for
Immersive Content, BBC R&D
Professor Mandy Rose,
Director of DCRC, University of the West of England
Professor Darren Cosker, Director
of CAMERA, University of Bath

We invite proposals from a range of researchers, makers, designers and
producers to showcase their research and creative practice, critically and
creatively exploring how the uniqueness of emerging technologies is
reshaping approaches to research across the creative industries.

Today’s emerging technologies present a unique proposition for the creative
industries. Often characterised as disruptive innovations against the
backdrop of enduring creative processes, emerging technologies such as
virtual reality (VR), augmented reality (AR), robotics, artificial
intelligence (AI), projection mapping, location-based content, motion
capture and spatial audio present rich avenues for the creative industries,
gradually transforming media experiences. However, they also pose new kinds
of methodological challenges for researchers and makers.

Academia and industry alike are now working towards developing an innovative
set of aesthetic categories, terms, concepts, practices and methodologies to
make sense of the uniqueness of emerging technologies in and across the
creative landscape. With much research across the disciplines of media,
performance, art, computing and beyond increasingly exploring the creative
potential of emerging technologies and platforms, it is key that we also
better understand the necessary approaches to researching these kinds of
technologies and platforms.

How, for example, can we best engage with the innate hybridity of immersive
technologies, given the way that VR or AR experiences incorporate elements
from performance, games, film, gallery installations and even theme parks?
What is the impact of this hybridity on our ability to define immersive
technologies as an object of study?
If AI is re-imagining relationships with daily life, then how is this
technology reshaping research practices? More broadly, how do emerging
technologies such as motion capture and projection mapping impact our
interpretation of audience or user responses across the creative industry
landscape? And is now the time to develop new kinds of hybridised research
methods that better reflect emerging technologies?

This conference aims to engage with these questions by exploring the ways in
which different disciplines and different corners of the creative industries
are approaching the task of researching emerging technologies and their
audiences, spanning VR films, experiential AR games and live experiences, AI
and robotics, location-based transmedia productions, and so on.

Proposal topics may address, but are not limited to:

* Platform-specific research into emerging technologies (e.g. VR film,
AR games/apps, AI platforms, creative robotics, motion capture
technology, spatial audio works, etc.)
* Sector-specific research into emerging technologies (e.g.
performance industry, film and television industry, games industry,
computing industry, etc.)
* Creative/practice-based approaches to working with emerging
technologies (e.g. how can AI/automation practices enhance or
facilitate forms of creativity?)
* Theoretical approaches to researching emerging technologies (e.g.
new frameworks)
* Innovations in industry approaches to researching emerging
technologies and their audiences (e.g. current trends and tensions
in R&D contexts, start-ups, etc.)
* Emerging and cross-disciplinary forms of audience research in the
context of emerging technologies (e.g. across media studies,
performance studies, psychology, etc.)

The conference is funded by the Bristol+Bath Creative R+D Partnership, a £6.8 million AHRC-funded collaboration
between the University of the West of England, Bath Spa University,
University of Bath, University of Bristol and Watershed, Bristol’s digital
creativity centre. The partnership aims to connect the worlds of university
research and creative business to collectively imagine and develop the
future of the creative industries.

All creative work or papers presented at the conference will be considered
for publication in a Special Issue of the International Journal of Creative
Media Research (IJCMR), edited by
the event organisers. IJCMR is an interdisciplinary, peer-reviewed and open
access journal devoted to pushing forward the approaches to and
possibilities for publishing creative media research.

Please send proposals of no more than 300 words (accompanied by a short
biography) to Matthew Freeman (
< by no later than *March 15, 2020*.

/About the keynote speakers:/

Professor Graham Thomas is Section Lead, Immersive & Interactive
Content at BBC R&D, where he leads a team of 20 engineers developing
next-generation audio and video systems in ways that can offer new
interactive opportunities for audiences. Graham helped establish the
BBC Audio Research Partnership He
was a key player in the development of the award-winning Piero sports graphics system and
the free-d camera tracking system for virtual studios. His earlier
work included motion-compensated standards conversion, which led to
the Emmy-award-winning Alchemist standards converter.

Professor Mandy Rose is Professor of Documentary & Digital
Cultures at the University of the West of England, where she is
Director of the Digital Cultures Research Centre. She is
Co-Investigator on the EPSRC Virtual Realities: Immersive
Documentary Encounters
project, a £1.2m 2.5 year project that interrogates the application
of virtual reality for nonfiction. She is also co-convenor of the
i-Docs Symposium. Mandy’s background is in TV
and film production, sound recording, producing, and directing
documentary and factual television.

Professor Darren Cosker* is Professor in Computer Science at the
University of Bath, where he is currently the Director of the Centre
for the Analysis of Motion, Entertainment Research and Applications
(CAMERA), funded by EPSRC/AHRC. His
research cuts across different disciplines, such as Computer Vision,
Graphics, AI and Psychology, including work on human motion
analysis, recognition and synthesis, and data modeling. Applications
of Darren’s research have been across the creative industries
(including partnerships with the BBC and Aardman), the healthcare
sector, and sport.

Full information about the conference can be found here
General enquiries can be sent to Matthew Freeman (